In the most cases when a person says he likes electronic music the talk is pretty much about house music which in its essence reflects a collection of different electronic styles, the earliest forms of which were created in the mid-1980s. As for the title of this electronic music genre, “house” derives from the night club in Chicago – “the Warehouse”. In this club was working as a DJ the talented musician Frankie Knuckles who managed to mix old disco hits with new tunes of European synthpop creating in such way the first tendencies in house music. Another musician is also referred to the foundation of pure house genre and his name is Chip E. with the recording “It’s House” which set the limits of the totally new genre in electronic music field.
House music artists delivered multiple subgenres among which the most popular is acid house characterized by appliance of tone generators with usage of resonant filters creating authentic sound which is very demanded at the dancefloors worldwide. As well as the mainstream house genre acid house is referred to mid-1980s when music producers from Chicago learned to create innovative sounding using the classic Roland TB-303 bass synthesizer model experimenting with its resonators and frequency levels. The first creators of classic acid house songs were the members of Phuture project.
The first reference to industrial music as a separate genre was used in the mid-1970s when a wide variety of labels and independent musicians started to experiment with different styles of urban electronic music and alternative sounds. This epoch was fertile for the development of the industrial music genre’s origins and since those times it was transforming and divided into multiple hybrid subgenres.
Appealing to the most common definition of industrial music genre, it should be mentioned this is a broad-spectrum term including combination of different styles of experimental noise and electronic music. Industrial music genre dictates usage of socially provocative and transgressive topics in lyrics and aggressive beats in tunes. The title to this genre was given by the well-known band of 1970s – Throbbing Gristle – musicians of which also created the motto for a new genre – “industrial music for industrial people”.
Industrial genre is characterized as the most harsh and abrasive electronic music with a significant influence of modern rock and alternative sounding. Since 1970s there were contributed a lot of music experiments into the industrial genre mostly connected with noisier influences. Starting from 1990s the genre was developed into the post-industrial environment connecting electronic experiments with ambient, folk, rock and metal tendencies.
The most popular artists in the so-called industrial rock genres are Nine Inch Nails and Ministry. The other developed branch of experimental industrial music has more electronic tendencies and delivers such subgenres as Aggrotech, EBM and noise.
Moby (a dance music project created by the American DJ Richard Melville Hall in mid 80s) provides an iconic influence within and outside the dance music environment. The impact of Moby’s music is so efficient that even people who can’t be considered as faithful dance music fans find his songs outstanding. Moby is usually associated with such smashing hits as “Porcelain”, “Natural Blues”, “Why Does My Heart Feel So Bad?” which brought to the musician sales of more than 20 million copies of his albums and worldwide popularity as one of the most successful projects in the history of dance and electronic music.
Moby is a multi-instrumentalist playing keyboard, bass guitar, drums and guitar. Collaborating with other iconic personalities in ambient and dance music he manages to create absolutely authentic distinctive melodies recognizable thanks to their peculiar electronic beats and notes of melancholic chill-out tunes.
The first album Play assigned as the best-selling electronic album ever is still considered as an example of the most quality and innovative dance music. The following albums – 18 (2002), Hotel (2005), Last Night (2008), Wait for Me (2009) and Destroyed (2011) – were also claimed as the best selling electronic releases with the contribution of plenty of famous musicians – Pet Shop Boys, David Bowie, Smashing Pumpkins, New Order, Metallica and many other.
The term “techno” as well as “house” is unusually understood in a wrong way as electronic music whole while techno is nothing but one of the mainstream genres in dance music. Techno is a dance music form that appeared in the mid-1900s in Detroit where it was transformed into a separate genre from the experimental tendencies brought to America by European electronic music producers and performers.
Nowadays it is very hard to separate techno from another electronic mainstream genre – rave music. In the most cases both genres are combined and techno artists very often experiment with rave music style and vice versa. Rave music was born from the origins of techno music which can be characterized by powerful hardcore electronic samples full of energetic beats and dance tunes.
Unlike techno rave music derives from Great Britain, in mid-1980s, and it is related closely to the social acid house phenomenon of English underground community. The pioneers in this genre are such world-famous bands and musicians as Nebula 2, The Prodigy, En-Tact, the Shamen and others.
From the early 2000s rave and techno genres are practically inseparable and combine more subgenres and music tendencies than any other electronic music genre. These genres are nowadays more related to such social event as massive rave parties which are traditionally held at few separate open-air scenes at the same time.